The Level 5 Training Program

Originally developed by Edi Osborne* at Mentor Plus and taught live to thousands of accountants in North America, the program was designed to give accountants the tools they needed to deliver the kind of repeatable, value-added services their clients crave.  

This training, now available online and licensed for use by Geni Whitehouse at The Impactful Advisor, takes accountants from their traditional service offerings at Level 1 to continuous improvement at Level 5, enabling accountants to move their clients from hindsight to foresight.  

The online training includes everything you need to sit down and begin working with your clients immediately.  Course graduates have changed their practice and seen increased revenues by using just one of the more than 100 tools. 

“I look forward to learning more from you in 2024. You’ve made a huge impact on my firm and on my clients this year, so thank you from the bottom of my heart.” - Jonathan Godwin, CPA & Level 5 Graduate 

How does the online training work? 

The more than 100 tools are divided into levels with introductory conceptual videos in each main section plus tutorials, downloadable documents, spreadsheets, and even presentations which are licensed for use by you.  The training can be taken at your own pace with access to the videos available for as long as your subscription is current.  These tools are designed to help you gain a new mindset, provide you with a new skillset, and leverage new tools in helping your clients achieve their business goals.  At the completion of the training, you are eligible to take the Level 5 Certification Exam to gain certification. (This can be extended to the AIA (Accredited Impactful Advisor) certification for those who are looking to extend the training beyond the course.  

The Level 5 Online Training includes the following modules:

Getting Started

Level 1 - Technical Foundation

Level 1 is where every accounting firm lives. It’s the technical foundation that makes up the profession's comfort zone. It’s something accountants are really good at, so naturally, they gravitate towards it.

At the same time, it’s difficult to differentiate services at this level; being good at Level 1 is an assumed competency. Clients expect (and rightly so) that you excel at the preparation and delivery of financial statements, taxes, and audits. However, with proper training in our proven Level 5 methodology, you can add tremendous value even at this level.

Level 2 - Financial Fluency (What if)

Level 2 is about hindsight (understanding what has already happened) AND insight (understanding the implications of those outcomes going forward). 

We start with financial fluency: helping clients better understand their businesses from a financial perspective. We then 

take that fluency skill and do some “what if” calculations around the most critical ratios in a client's business. With the right mindset, tool set, and skill set, gained from online training in our complete Level 5 Advisor methodology, you can help your clients create the business of their dreams.

Level 3 (3A and 3B) - Discovery

At Level 3 we work with clients from a strategic perspective to understand their vision, and ensure they have a clear plan for executing that vision. Borrowing from Stephen Covey, “beginning with the end in mind” (knowing where your clients want to go in the future), helps you tailor information to support strategically focused decision-making. It’s the difference between managing the business day-to-day and managing toward a desired outcome.

In Level 3, the focus shifts from analyzing the past to planning for the future. This level is divided into two sections: Level 3A is about uncovering opportunities in your client's business while Level 3B is about planning and facilitation. 

By investing in Level 5 training (an investment you can recoup with a single client engagement), you will be setting yourself apart from every other accountant in your market.

Case Study

Level 4 - Linking Activities to Outcomes

Level 4 looks at the plans developed at Level 3 and translates the big picture goals into measurable activities called KPIs (key performance indicators). We establish a performance measurement system to monitor the KPIs. Those KPIs are designed to support management decisions.

Equally valuable, from a client perspective we are able to provide the team with strategically relevant feedback about how they are performing. We implement the feedback loop through the use of custom dashboards.  At this stage, with the tools and support available from Level 5 training, you will be creating an actionable plan that everyone in your client's company can follow.

Level 5 - Continuous Improvement

Level 5 is about the ongoing review of measures and outcomes to determine if clients are on track to achieve the goals they’ve set for themselves. 

As market conditions change or your client's goals and strategies get adjusted, you'll end up helping clients develop new measures or realign the ones they already have in place to provide the decision support needed to run the company more effectively. Thanks to your Level 5 Certified Advisor training, you will at last be able to call yourself a true Trusted Advisor.  

Graduation / Certification

* Edi Osborne describes her approach to advisory services (and the basis of the Level 5 Advisory Methodology) in her business fable, “Firm Forward: A Journey From the Land of Compliance to the World of Reliance ” which is available on Amazon. 

Course curriculum

  • 1

    Getting Started

    • Introduction by Edi

    • Level 5 Decision Support

    • Read and Review the License Agreement

    • Getting to know you survey

    • How Great Leaders Inspire Action by Simon Sinek

    • The Big Why

    • Giving Clients What They Really Want

    • Moving from Trusted Accounting Tech to Trusted Business Advisor

    • Cloud vs. Superhero

    • Bonus Resources

  • 2

    Level 1 - Technical Foundation

    • Level 5 Decision Support

    • Lesson 1: Level 1 Training by Edi

    • Lesson 2: Chart of Accounts Analysis - Tutorial

    • Chart of Accounts Analysis - Guide

    • Lesson 3: Inventory of Information Systems - Tutorial

    • Inventory of Information Systems - Client Survey

    • Download the Inventory of Information Systems - Client Survey

    • Lesson 4: Obvious Adams - Handout

    • Obvious Adams - Debrief

    • L5CA: Level 1 – Technical Foundation Quiz

  • 3

    Level 2 - Financial Fluency (What if)

    • Level 5 Decision Support

    • Lesson 1: Level 2 Training by Edi

    • Lesson 2: Financial and Business Fluency

    • Financial and Business Fluency

    • Download the "Financial and Business" PowerPoint Presentation

    • How Does Your Company Keep Score?

    • How Does Your Company Keep Score?

    • Download the "How Does Your Company Keep Score" PowerPoint Presentation.

    • Lesson 3: Profit Equation Training

    • Profit Equation Planner Tutorial

    • Profit Equation Planner Template

    • Profit Equation Planner Data Request - Tutorial

    • Profit Equation Planner Data Request - Document

    • Download the "Profit Equation Planner Data Request".

    • Profit Equation Factors and Questions - Tutorial

    • Profit Equation Factors and Questions - Document

    • Additional planners related to marketing/sales, services, and more

    • Level 2 Additional Resources

    • How to Facilitate Financial Fluency - Tutorial

    • How to Facilitate a Financial Fluency Game

    • L5CA: Level 2 – Financial Fluency (What if) Quiz

    • Congratulations!

    • Book Excerpt: Moving My Firm Forward

  • 4

    Level 3A - Discovery

    • Level 3A - Discovery

    • Lesson 1: Level 3A Training by Edi

    • Lesson 2: $COPE Discovery Assessment - Tutorial

    • $COPE Discovery Assessment with Menu of Services and Engagement Letter

    • Download the $COPE Discovery Assessment with Menu of Services and Engagement Letter

    • $COPE Discovery Assessment without Menu of Services and Engagement Letter

    • Download the $COPE Discovery Assessment without Menu of Services and Engagement Letter

    • Lesson 3: Discovery Inquiry Tools

    • $COPE Analysis Worksheet - Tutorial

    • $COPE Analysis Worksheet - Slide

    • Download the $COPE Analysis Worksheet

    • $COPE Perspectives Matrix - Tutorial

    • $COPE Perspectives Matrix - Document

    • Download the $COPE Perspectives Matrix.

    • Risk Management Assessment: 11C Assessment Form - Tutorial

    • Risk Management Assessment: 11C Assessment Form - Document

    • Download the Risk Management Assessment: 11C Assessment Form.

    • Business Stages of Development Matrix - Tutorial

    • Business Stages of Development Matrix - Document

    • Download the Business Stages of Development Matrix

    • Lesson 4: Discovery Process Agenda - Tutorial

    • Discovery Process Agenda - Document

    • Download the Discovery Process Agenda

    • FAQ

    • L5CA: Level 3A – Discovery Quiz

    • Congratulations!

  • 5

    Level 3b - Planning

    • Lesson 1: Level 3B Training by Edi

    • Lesson 2: Internal Preparatory Documents: Facilitation Preparation Checklist - Tutorial

    • Facilitation Preparation Checklist - Document

    • Preparation for Planning Session: Facilitation Checklist.

    • $COPE Planning Session Agenda - Tutorial

    • $COPE Planning Session Agenda - Document

    • $COPE Planning Session Agenda.

    • Lesson 3: Client Preparatory Documents: Preparing for Your Planning Session - Tutorial

    • Preparing for your Planning Session - Document

    • Preparing for Your Planning Session document.

    • Lesson 4: The Planning Session: How to Facilitate a SWOT Analysis - Tutorial

    • How to Facilitate a SWOT Analysis - Document

    • How to Facilitate a SWOT Analysis document

    • The Graphic Game Plan: How to Facilitate a Graphic Game Plan - Tutorial

    • How to Facilitate a Graphic Game Plan - Document

    • How to Facilitate a Graphic Game Plan document.

    • The $COPE Planning Session Workbook - Tutorial

    • $COPE Planning Session Workbook - Document

    • $COPE Planning Session Workbook.

    • Lesson 5:The Facilitator’s Toolkit : The Consensus Workshop- Tutorial

    • How to Facilitate a Consensus Workshop - Document

    • How to Facilitate a Consensus Workshop document.

    • The Mission/Vision Exercise: How to Facilitate a Mission/Vision Exercise - Tutorial

    • How to Facilitate a Mission/Vision Exercise - Document

    • How to Facilitate a Mission/Vision Exercise document

    • The Core Values Exercise: How to Facilitate a Core Values Exercise - Tutorial

    • How to Facilitate a Core Values Exercise - Document

    • How to Facilitate a Core Values Exercise document.

    • L5CA: Level 3B – Discovery Quiz

    • Congratulations! You've just completed Level 3B of the Level 5 Certified Advisor (L5CA) Program

  • 6

    Case Studies

    • Case Study

    • Lesson 1: Doors and Moore Case Study Inroduction

    • Doors and Moore - Company Information

    • Lesson 2: $COPE Discovery Assessment Debrief - Tutorial

    • Lesson 3: $COPE Analysis Worksheet Introduction- Tutorial

    • $COPE Analysis Worksheet - Document

    • $COPE Analysis Worksheet - Demonstration

    • Lesson 4: SWOT Analysis - Introduction

    • SWOT Analysis - Worksheet

    • SWOT Analysis - Demonstration

    • Lesson 5: Introduction to the Graphic Game Plan

    • The Graphic Game Plan

    • Graphic Game Plan - Demonstration

    • You've just completed the Case Study of the Level 5 Certified Advisor (L5CA) Program

  • 7

    Level 4 - Linking Activities to Outcomes

    • Level 4 - Linking Activities to Outcomes

    • Lesson 1: Performance Measurement Fundamentals

    • Headline Test

    • Lesson 2: The Science of Measurement

    • Sample List of Measures - Tutorial

    • Sample List of Measures - Document

    • Sample List of Measures

    • Lesson 3: Developing Measures

    • Lesson 4: Method 1 - Comparison View Tutorial

    • Lesson 5: Method 2 - Customer View Tutorial

    • How to Facilitate a Cycle of Customer Interaction Process - Document

    • How to Facilitate a Cycle of Customer Interaction Process

    • Lesson 6: Method 3 - Process View Tutorial

    • Kaizen Event Tutorial

    • Kaizen Workbook

    • The Kaizen workbook.

    • How to Facilitate a Process Mapping Session

    • How to Facilitate a Process Mapping Session

    • Process Mapping

    • The Process Mapping Presentation.

    • Lesson 7: Method 4 - Hierarchical View Tutorial

    • How to Facilitate a Hierarchy of Measures

    • How to Facilitate a Hierarchy of Measures.

    • Performance Measurement : Step by Step Tutorial

    • Performance Measurement : Step by Step - Slides

    • Performance Measurement a Step by Step Introduction Presentation

    • Lesson 8: Fundamentals Wrap-up: Essential Components of Measurement Tutorial

    • Level 4 Additional Resources

    • Level 4 Case Studies Review

    • Case Studies Review

    • Case Studies Review Document

    • Presentations: Building Your Business Dashboard

    • Building Your Business Dashboard

    • Building Your Business Dashboard Presentation.

    • Tools: Reporting Mechanism Checklist

    • Reporting Mechanism Checklist

    • Reporting Mechanism Checklist Document

    • Translating Core Values into Performance Stds

    • Translating Core Values into Performance Stds

    • Translating Core Values and Goals into Standards of Performance Document

    • Measure Design Template

    • Measure Design Template Document

    • Measurement Workshop

    • Measurement Workshop Document

    • L5CA: Level 4 - Discovery Quiz

    • You've just completed Level 4 of the Level 5 Certified Advisor (L5CA) Program

  • 8

    Level 5 - Continuous Improvement

    • Level 5 - Continuous Improvement

    • Lesson 1: Level 5 - Overview

    • L5CA: Level 5 - Discovery Quiz

    • You've just completed Level 5 of the Level 5 Certified Advisor (L5CA) Program

  • 9

    Graduation

    • Module 8 – Graduation

    • Graduation

    • Announce Your New Skills to the World - Download a press release template

    • Graduation Celebration Steps

    • FINAL CERTIFICATION EXAM