Course curriculum

  • 1

    The Art and Science of Getting More Clients

    • Introduction to the Art and Science

    • The Science Makes it Certain

    • Lesson 1: The Art makes if fun, the Science makes it certain.

    • MARKETING VS. SELLING

    • Lesson 2: Starting At The Right Place

    • Starting at the Right Place

    • Lesson 3: Resonating Question

    • Saying...

    • Lesson 4: Unique Statement of Value

    • 30 Seconds

    • Lesson 5: Bold Claim of Results

    • 60 Seconds

    • Lesson 6: Invitation to Engage

    • The Strategic Sales Process

    • Article—Create an Elevator Speech and Sell Yourself in 60 Seconds or Less

    • The Right People

    • Lesson 7: Competitive Advantage: Friends and Family

    • Competitive Advantage: Key 1

    • Lesson 8: Your Neighboring Businesses

    • Competitive Advantage: Key 2

    • Lesson 9: Who do you do business with?

    • Competitive Advantage: Key 3

    • Lesson 10: Who do we go to NEXT?

    • The Power of Referrals

    • Lesson 11: Networking Is...

    • Networking

    • Lesson 12: Networking Follow-up

    • Networking Process

    • Wrap up and what's next?