Course curriculum

  • 1

    WELCOME TO UNIVERSAL ACCOUNTING CENTER

    • Welcome from Roger Knecht - President, Universal Accounting Center

  • 2

    DAY 1

    • Welcome to Day 1 Of Your Enrollment Director Training

    • Howdy! We're Universal Accounting Center.

    • QUIZ - Howdy! We're Universal Accounting Center.

    • Universal Accounting Center - Our Mission, Vision, Values

    • BREAK Time

    • Essence of the calls

    • Superstar NED

    • Cut to the Chase - download AND print this off

    • Action Step Before the Next Video

    • Cut to the chase

    • Let's Get YOUR Profile Up On Our Meet Our Team Page!

    • Connect with Roger on LinkedIn

    • YOUR SCRIPT!

    • Let me share an Example of the Script - here's how it should flow:

    • BE the Prospect!

    • LOVE WHO YOU WORK FOR - Who Are Our Students?

    • QUIZ - LOVE WHO YOU WORK FOR - Who Are Our Students?

    • BREAK Time

    • The Complete Solution

    • What We Offer - The Complete Solution

    • QUIZ - What We Offer - The Complete Solution

    • Understanding OUR 3 core services

    • Go to the Profit & Growth Expert Certification Course tab

    • Go to the Universal CRM Lead and Client Accelerator tab

    • BREAK TIme

    • 🛠️ Day One Setup

  • 3

    Day 2

    • Welcome to Day 2 of Enrollment Director Training

    • Welcome to Day 2 of Training! - 3 hours of Calls

    • Go to the Professional Tax Preparer Certification - Tab

    • Go to the Professional Bookkeeper Certification Program tab

    • Go to the Notes tab

    • Go to the Zoho CRM tab

    • 🚨 Training Break Time! 🚨

    • Cut to the Chase Overview

    • Introduction

    • Mini Quiz: Introduction

    • Cut to the Chase - Rapport

    • Present Situation - Discovery and Rapport

    • Mini Quiz: Discovery and Rapport

    • The Call Back - Set the appointment

    • Cut to the Chase - APE

    • Mini Quiz: APE

    • Easy "E" - APE

    • Profitable "P" - APE

    • Achievable "A" - APE

    • Live Group Role-Play Session: Start Calling- PTP Leads

    • Live Group Training on RingCentral

    • Mastering setting Appts

  • 4

    Day 3

    • Welcome to Day 3 of Enrollment Director Training

    • Day 2: Training Recap

    • Welcome to Day 3 of Training!

    • APE - (Achievable)(Profitable)(Easy)

    • Time Zones and UAC Phrases

    • Tesitmonies

    • ⏸️ Brain Break Time! ⏸️

    • MAP THE GAP

    • Mini Quiz: MAP the GAP

    • Script Training - Business Plan

    • Mini Quiz: Business Model - Dollars & Dates

    • ⏸️ Training Break Alert! ⏸️

    • Cut to the Chase - Pain and Paint

    • Cut to the Chase "PainT"

    • Sell me this pen - Pain

  • 5

    Day 4

    • Welcome to Day 4 of Enrollment Director Training

    • Day 3: Training Recap

    • Welcome to Day 4 of Training!

    • BE PRESENT TODAY

    • The Professional Tax Preparer

    • GrowCon

    • The Solution Offer

    • Cut to the Chase - Solution

    • 🧠 Training Timeout! 🧠

    • The SALE

    • Go to the Professional Bookkeeper Certification Program tab

    • Live Group Role-Play Session

    • Script Training - Payment Options example

    • Mini Quiz: Tuition Closing

    • 🔄 Recharge Mode: ON 🔄

    • Enrollment After the Close - Tab

    • Group Enrollment Activity Scenario

    • How It REALLY Goes Down (Live Calls) - Tab

  • 6

    Day 5

    • Welcome to Day 5 of Enrollment Director Training.

    • Day 4: Training Recap

    • Welcome to Day 5 of Training!

    • Call Evaluations - Improving Your Own Performance

    • Mini Quiz: Enrollment Process

    • Your Academic Coach

    • Website

    • GrowCon

    • The Solution Offer

    • 🚨 Mental Reset Needed 🚨

    • Cut to the Chase - Offer/Close

    • The SALE

    • Script Training - Tuition Discussion

    • Pricing Matrix - Tab

    • Enrollment Process

    • How It REALLY Goes Down (Live Calls) - Tab

    • 🛑 Sales Superstars: Hit Pause! 🛑

    • Find YOUR Closing Style

  • 7

    Day 6

    • Welcome to Week 2 and Day 6 of Enrollment Director Training & Onboarding

    • Training Recap: Week 1

    • Day 6: Welcome to Another Week of Training!

    • Cut to the Chase - Overcoming Objections

    • Selling Doubles - PTP/PB

    • How to sell a double PTP/PB

    • Professional Bookkeeper Certification - Tab

    • 🌟 Intermission for the Sales Stars 🌟

    • Live Group Role-Play Session: Doubles

    • Art of Selling - Tab

    • ☕ Break Vibes Activated ☕

    • How It REALLY Goes Down (Live Calls) - Tab

    • 📣 Sales Training Assignment 📣

    • Working the Leads

  • 8

    Day 7

    • Welcome to Day 7 of Enrollment Director Training

    • Training Recap: Day 6

    • Welcome to Day 7 of Training!

    • Free Resources

    • GHL LEADS

    • Activity: Live Role Play - Claiming a Lead and Delivering a Full Presentation

    • Link for students to write a review

    • 🎬 Quick Break Before the Next Act 🎬

    • How It REALLY Goes Down (Live Calls) - Tab

  • 9

    Day 8

    • Welcome to Day 8 of Enrollment Director Training

    • Welcome to Day 8 of Training!

    • Profit & Growth Expert Certification - Tab

    • Activity Live Group Role Play Assignment: Profit & Growth Expert (PGE)

    • Success Coaching - Tab

    • Activity Live Group Role Play: Advanced Coaching

    • How It REALLY Goes Down (Live Calls) - Tab

  • 10

    Day 9

    • Welcome to Day 9 of Enrollment Director Training

    • Training Recap: Day 8

    • Welcome to Day 9 of Sales Training!

    • Live Role Play Activity: Universal CRM

    • How It REALLY Goes Down (Live Calls) - Tab

    • 📢 Attention Sales Squad: Break Time! 📢

  • 11

    Day 10

    • Welcome to Day 10 of Enrollment Director Training

    • Training Recap: Day 9

    • Welcome to Day 10 of Sales Training!

    • GROWCON - Tab

    • Live Assignment: GrowCon Pitch Role Play

    • Accountrepreneur's Journey - Tab

    • How It REALLY Goes Down (Live Calls) - Tab

  • 12

    Day 11

    • Introduction to Lead Nurturing & Follow-Up Strategy

    • Video ( Uploading video, these are talking points)

    • Website Links

  • 13

    Day 12

    • Use the UAC website to help you close

    • The Website is Your Best Sales Assistant - Video

    • Leveraging the "Welcome Journey" Page in Follow-Ups

    • Utilizing the "Your Perfect Solution" Page in Follow-Ups

  • 14

    Day 13

    • Personalizing Follow-Ups with Targeted Resources "Better Employment"

    • Personalizing Follow-Ups with Targeted Resources: Start a business

    • Personalizing Follow-Ups with Targeted Resources: Build a business

    • Personalizing Follow-Ups with Targeted Resources: Get Certified

  • 15

    Day 14

    • Use GROWCON as a selling tool - Follow up

  • 16

    Day 15

    • Use Our Free Resources as a selling tool - Follow up

    • Calling Leads: Text First

  • 17

    Day 16

    • Offering Free Resources to Maintain Engagement

  • 18

    Day 17

    • The Universal Accounting Journey Page

  • 19

    Day 18

    • Follow up with Our Ebooks

    • Red to Black - Ebook (Send in follow up)

    • In the Black - Ebook (Send in follow up)

    • Your Strategic Accountant" eBook - (Send in follow up)

    • "Your Profit & Growth Expert" - Ebook (Send in follow up)

  • 20

    Day 19

    • 7 Figures Funding: Send in follow up for "Firm owners"

    • Using the W-2 & 1099 Opportunities in Your Follow-Up

    • Using the Money Management Video Course in Your Follow-Up

  • 21

    Day 20

    • The Toolbox, Newsletter & Community Engagement

    • Using the UAC Social Media in Your Follow-Up

  • 22

    Day 21

    • Using our UAC Business Resources Page for follow ups

  • 23

    Lead Source Quiz

    • Mini Quiz: Lead Source

  • 24

    Finding Employment with Confidence

    • WE HELP OUR STUDENTS LAND OPPORTUNITES

    • Customer Journey & System Workflow - ST

  • 25

    Turnkey Process

    • Customer Journey & System Workflow - Turnkey Process

    • Our Turnkey Business Plan

    • Selling the Turnkey Business Plan

  • 26

    Professional Bookkeeper Certification Program

    • Professional Bookkeeper- Overview

    • Mini Quiz: Professional Bookkeeper - Overview

    • Key Points for PB Bundle

    • The Professional Bookkeeper Program - Script

    • Mini Quiz: PB Key Points

    • Four Main Reasons Students Enroll in our PB course

    • Professional Bookkeeper Certification (PB)

    • Color Accounting Course - Script

    • Bookkeeping Basics - Full Charge Bookkeeping

    • The QuickBooks Specialist - Script

    • QB Online Bootcamp Quiz

    • Payroll Made Easy Course - Script

    • Bookkeeping Basics - The Double Entry Accounting

    • Mini Quiz: PB

    • Customer Journey & System Workflow - PB

    • Approval

    • Jobs a student can get after the course

  • 27

    Professional Tax Preparer Certification Course

    • Professional Tax Preparer - Overview

    • The Professional Tax Preparer - Script

    • AFSP - SCRIPT

    • QUIZ - Certification Programs Overview - Professional Tax Preparer

    • Professional Tax Preparer Certification Program

    • PTP Key Points

    • PTIN and EFIN

    • Mini Quiz: PTP

    • AFSP - Annual Filing Season Program

    • Mini Quiz: PTP 2

    • UACTax - Tax Preparation Software

    • UAC Tax Software

    • Mini Quiz: UAC Tax Software

    • States with Special Requirements to Practice as a Professional Tax Preparer

    • CTEC

    • Selling EA

    • Mini Quiz: Enrolled Agent (EA) Certification

    • Customer Journey & System Workflow - PTP

    • Approval

    • Jobs a student can get after the course

  • 28

    Profit & Growth Expert Certification Course

    • Profit & Growth Expert - Overview

    • The Profit & Growth Expert - Script

    • Mini Quiz - Profit & Growth Expert - Overview

    • PGE Key points

    • Mini Quiz: PGE Key Points

    • PK - Profit & Growth Expert Certification Course

    • Why Advisory? The Highest Value Accounting Service

    • Mini Quiz: Profit & Growth

    • Customer Journey & System Workflow - PGE

    • R2B

    • Approval

  • 29

    Universal CRM Lead and Client Accelerator

    • Universal CRM Accelerator - Intro Video

    • Universal CRM

    • Mini Quiz: CRM 1

    • Universal CRM Lead and Sales Accelerator Presentation

    • Mini Quiz: CRM 2

    • Universal Accounting CRM Accelerator - FREE WEBINAR with Chris Forsey

    • CRM Live Sale - Tag Team - Aja and Clay

    • Mini Quiz: CRM 3

    • Universal CRM Accelerator PP

    • CRM EMAIL

    • Customer Journey & System Workflow - Universal CRM

  • 30

    Success Coaching

    • Success Coaching - Script

    • Meet Robyn Mons

    • Why Our Students NEED Success Coaching

    • Mini Quiz: Success Coaching

    • Success Coaching

    • Mini Quiz: Success Coaching

    • Your Academic Coach - Script

    • Schedule their first session with Robyn.

  • 31

    GROWCON

    • GROWCON – The Ultimate Event for Accounting Professionals

    • Key Points for Pitching GrowCon

    • Mini Quiz: GROWCON

    • GrowCon Orientation Scheduling

    • GrowCon - Script

    • 🎥 GrowCon

  • 32

    Enrollment After the Close

    • Enrollment Processing - Overview

    • Pricing Matrix - Finalizing the Terms of Enrollment

    • Lesson Quiz - Student Enrollment Processing Overview

    • Initiating and Finalizing the Student Enrollment Agreement Directly in the ZohoSign App - Silent Demo 4:30

    • Schedule the Orientation Call with Robert Knecht and Your New Student

    • Processing the Tuition Payment in iTransact

    • Working Enrollment Process: Step-by-Step Guide

    • Processing the Working Enrollment in ZOHO CRM

    • Processing the Student Enrollment and Courses in Thinkific

  • 33

    Art of Selling

    • Art of Selling

    • Mini Quiz: Art of Selling

    • The Sales Champion's Sales Cycle

    • Mini Quiz: Sales

    • Sales skill

    • Overcoming Objections

    • Mini Quiz: Handling Student Objections

    • 7 Incremental Commitments That Assure Seamless Enrollment

    • 8 WORDS YOU DON’T WANT TO USE!

    • Mini Quiz: Sales

    • Cut to the Chase – Finding Your Best Sales Strategy

  • 34

    Notes

    • Daily Routines and Calling Priorities

    • Why notes are important

    • What should be in notes

    • Recording and Responding

    • NOTES - Sales Conversation and Activity Documentation

    • Mini Quiz: Notes

    • Additional Lead Sources

    • Time Zones for Calling

  • 35

    Accountrepreneur's Journey - The BIG PICTURE

    • The Accountrepreneur's Journey - The Big Picture

    • QUIZ - The Accountrepreneur's Journey - In Business FOR Yourself, but not by Yourself

    • THE UNIVERSAL ACCOUNTREPRENEUR'S JOURNEY - The BIG Picture.

    • Make Accountrepreneur Success a HIGH Priority: Hierarchy of Habits

    • Mini Quiz: Accountrepeneur's Journey

  • 36

    Ring Central

    • Voicemail - Set up

    • RC Extension and Click to dial

    • How to use RingCentral

    • RingCentral Training Guide

    • Personal Voicemail Setup

    • Call Handling & Directory Guide - Transfers

    • How to Turn On RingCentral AI Notes During a Call

    • SMS communication - Ring Central

  • 37

    ZOHO CRM

    • ZOHO CRM - Systems for Your Sales Success - Introduction to CRM Structure and List Management

    • Working the leads 1-7, 8-14, 15-30

    • Mini Quiz: ZOHO CRM

    • ZOHO CRM EMAIL SET UP - GMAIL-ZOHO INTEGRATION

    • Email Setup

    • Strategies and Tactics to Manage Claimed Leads

    • FOLLOW UP like a pro.

    • 👻 Getting ghosted?

    • Zoho Sign Enrollment Forms

    • How to Clone an email template

  • 38

    Pricing Matrix

    • Pricing Matrix Overview

    • Pricing Matrix - Course Selection

  • 39

    Live Call Reviews - How it REALLY Goes Down

    • Aja - Ouesmane Diallo - PTP - 110821

    • Review - Aja and Ouesmane Call - PTP PIF

    • Aja-Francois Nahimana-PTP-PIF-111421

    • Review - Aja-Francois Nahimana Call - PTP-PIF

    • Scott-Macyerlin Guzman-DocuSign Process 111221

    • Aja - FirstCall - Courtney Vidrine

    • Aja - Closing Call - Courtney Vidrine

    • Scott - Sale - Margia Perez

    • Aja, Clay Tag Team for $11,400 UBB/AC Enrollment

    • Aja - Amy Enright 09-07.22

    • Matt & Mohammad

    • Carl - Aime Murenzi

    • Aja - Conico Gray

    • Matt - First Call Jenelle Cooper

    • Matt - Closing Call Jenelle Cooper

    • Aja - Darwin Brown

    • Gary - Ebony Calhoun

    • Aje - Emily Lapoint

    • Debbie King - Justin White 081624

  • 40

    Strategic Selling

    • Introduction to Strategic Selling

    • You Need More Yeses

    • First Impressions Matter

    • Positioning Matters - You Are The Expert

    • Understanding the Decision Making Process

    • The 4 Customer Types

    • Understanding Yourself & Others

    • Trust - Connecting with others

    • Losing the Sale

    • Going Beyond Selling To Those Like You

    • Every YES has a Dollar Value, Every NO a Cost

    • A Recap & Overview

    • Time to do YOUR B.A.N.K assessment

    • Introduction to B.A.N.K - Blueprint Types

    • The Action Type Individual

    • Contrasting Blueprint & Action Types

    • The Nurturing Personality