Course curriculum
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1
WELCOME TO UNIVERSAL ACCOUNTING CENTER
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Welcome from Roger Knecht - President, Universal Accounting Center
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2
DAY 1
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Welcome to Day 1 Of Your Enrollment Director Training
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Howdy! We're Universal Accounting Center.
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QUIZ - Howdy! We're Universal Accounting Center.
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Universal Accounting Center - Our Mission, Vision, Values
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BREAK Time
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Essence of the calls
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Superstar NED
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Cut to the Chase - download AND print this off
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Action Step Before the Next Video
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Cut to the chase
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Let's Get YOUR Profile Up On Our Meet Our Team Page!
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Connect with Roger on LinkedIn
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YOUR SCRIPT!
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Let me share an Example of the Script - here's how it should flow:
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BE the Prospect!
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LOVE WHO YOU WORK FOR - Who Are Our Students?
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QUIZ - LOVE WHO YOU WORK FOR - Who Are Our Students?
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BREAK Time
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The Complete Solution
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What We Offer - The Complete Solution
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QUIZ - What We Offer - The Complete Solution
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Understanding OUR 3 core services
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Go to the Profit & Growth Expert Certification Course tab
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Go to the Universal CRM Lead and Client Accelerator tab
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BREAK TIme
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🛠️ Day One Setup
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3
Day 2
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Welcome to Day 2 of Enrollment Director Training
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Welcome to Day 2 of Training! - 3 hours of Calls
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Go to the Professional Tax Preparer Certification - Tab
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Go to the Professional Bookkeeper Certification Program tab
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Go to the Notes tab
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Go to the Zoho CRM tab
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🚨 Training Break Time! 🚨
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Cut to the Chase Overview
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Introduction
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Mini Quiz: Introduction
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Cut to the Chase - Rapport
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Present Situation - Discovery and Rapport
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Mini Quiz: Discovery and Rapport
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The Call Back - Set the appointment
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Cut to the Chase - APE
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Mini Quiz: APE
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Easy "E" - APE
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Profitable "P" - APE
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Achievable "A" - APE
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Live Group Role-Play Session: Start Calling- PTP Leads
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Live Group Training on RingCentral
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Mastering setting Appts
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4
Day 3
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Welcome to Day 3 of Enrollment Director Training
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Day 2: Training Recap
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Welcome to Day 3 of Training!
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APE - (Achievable)(Profitable)(Easy)
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Time Zones and UAC Phrases
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Tesitmonies
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⏸️ Brain Break Time! ⏸️
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MAP THE GAP
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Mini Quiz: MAP the GAP
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Script Training - Business Plan
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Mini Quiz: Business Model - Dollars & Dates
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⏸️ Training Break Alert! ⏸️
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Cut to the Chase - Pain and Paint
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Cut to the Chase "PainT"
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Sell me this pen - Pain
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5
Day 4
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Welcome to Day 4 of Enrollment Director Training
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Day 3: Training Recap
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Welcome to Day 4 of Training!
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BE PRESENT TODAY
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The Professional Tax Preparer
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GrowCon
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The Solution Offer
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Cut to the Chase - Solution
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🧠 Training Timeout! 🧠
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The SALE
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Go to the Professional Bookkeeper Certification Program tab
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Live Group Role-Play Session
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Script Training - Payment Options example
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Mini Quiz: Tuition Closing
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🔄 Recharge Mode: ON 🔄
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Enrollment After the Close - Tab
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Group Enrollment Activity Scenario
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How It REALLY Goes Down (Live Calls) - Tab
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6
Day 5
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Welcome to Day 5 of Enrollment Director Training.
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Day 4: Training Recap
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Welcome to Day 5 of Training!
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Call Evaluations - Improving Your Own Performance
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Mini Quiz: Enrollment Process
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Your Academic Coach
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Website
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GrowCon
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The Solution Offer
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🚨 Mental Reset Needed 🚨
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Cut to the Chase - Offer/Close
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The SALE
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Script Training - Tuition Discussion
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Pricing Matrix - Tab
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Enrollment Process
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How It REALLY Goes Down (Live Calls) - Tab
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🛑 Sales Superstars: Hit Pause! 🛑
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Find YOUR Closing Style
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7
Day 6
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Welcome to Week 2 and Day 6 of Enrollment Director Training & Onboarding
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Training Recap: Week 1
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Day 6: Welcome to Another Week of Training!
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Cut to the Chase - Overcoming Objections
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Selling Doubles - PTP/PB
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How to sell a double PTP/PB
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Professional Bookkeeper Certification - Tab
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🌟 Intermission for the Sales Stars 🌟
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Live Group Role-Play Session: Doubles
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Art of Selling - Tab
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☕ Break Vibes Activated ☕
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How It REALLY Goes Down (Live Calls) - Tab
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📣 Sales Training Assignment 📣
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Working the Leads
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8
Day 7
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Welcome to Day 7 of Enrollment Director Training
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Training Recap: Day 6
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Welcome to Day 7 of Training!
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Free Resources
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GHL LEADS
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Activity: Live Role Play - Claiming a Lead and Delivering a Full Presentation
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Link for students to write a review
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🎬 Quick Break Before the Next Act 🎬
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How It REALLY Goes Down (Live Calls) - Tab
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9
Day 8
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Welcome to Day 8 of Enrollment Director Training
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Welcome to Day 8 of Training!
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Profit & Growth Expert Certification - Tab
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Activity Live Group Role Play Assignment: Profit & Growth Expert (PGE)
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Success Coaching - Tab
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Activity Live Group Role Play: Advanced Coaching
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How It REALLY Goes Down (Live Calls) - Tab
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10
Day 9
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Welcome to Day 9 of Enrollment Director Training
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Training Recap: Day 8
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Welcome to Day 9 of Sales Training!
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Live Role Play Activity: Universal CRM
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How It REALLY Goes Down (Live Calls) - Tab
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📢 Attention Sales Squad: Break Time! 📢
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11
Day 10
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Welcome to Day 10 of Enrollment Director Training
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Training Recap: Day 9
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Welcome to Day 10 of Sales Training!
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GROWCON - Tab
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Live Assignment: GrowCon Pitch Role Play
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Accountrepreneur's Journey - Tab
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How It REALLY Goes Down (Live Calls) - Tab
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12
Day 11
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Introduction to Lead Nurturing & Follow-Up Strategy
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Video ( Uploading video, these are talking points)
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Website Links
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Day 12
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Use the UAC website to help you close
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The Website is Your Best Sales Assistant - Video
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Leveraging the "Welcome Journey" Page in Follow-Ups
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Utilizing the "Your Perfect Solution" Page in Follow-Ups
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Day 13
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Personalizing Follow-Ups with Targeted Resources "Better Employment"
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Personalizing Follow-Ups with Targeted Resources: Start a business
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Personalizing Follow-Ups with Targeted Resources: Build a business
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Personalizing Follow-Ups with Targeted Resources: Get Certified
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Day 14
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Use GROWCON as a selling tool - Follow up
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Day 15
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Use Our Free Resources as a selling tool - Follow up
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Calling Leads: Text First
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Day 16
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Offering Free Resources to Maintain Engagement
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Day 17
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The Universal Accounting Journey Page
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Day 18
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Follow up with Our Ebooks
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Red to Black - Ebook (Send in follow up)
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In the Black - Ebook (Send in follow up)
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Your Strategic Accountant" eBook - (Send in follow up)
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"Your Profit & Growth Expert" - Ebook (Send in follow up)
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Day 19
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7 Figures Funding: Send in follow up for "Firm owners"
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Using the W-2 & 1099 Opportunities in Your Follow-Up
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Using the Money Management Video Course in Your Follow-Up
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21
Day 20
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The Toolbox, Newsletter & Community Engagement
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Using the UAC Social Media in Your Follow-Up
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22
Day 21
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Using our UAC Business Resources Page for follow ups
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23
Lead Source Quiz
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Mini Quiz: Lead Source
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24
Finding Employment with Confidence
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WE HELP OUR STUDENTS LAND OPPORTUNITES
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Customer Journey & System Workflow - ST
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25
Turnkey Process
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Customer Journey & System Workflow - Turnkey Process
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Our Turnkey Business Plan
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Selling the Turnkey Business Plan
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26
Professional Bookkeeper Certification Program
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Professional Bookkeeper- Overview
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Mini Quiz: Professional Bookkeeper - Overview
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Key Points for PB Bundle
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The Professional Bookkeeper Program - Script
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Mini Quiz: PB Key Points
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Four Main Reasons Students Enroll in our PB course
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Professional Bookkeeper Certification (PB)
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Color Accounting Course - Script
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Bookkeeping Basics - Full Charge Bookkeeping
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The QuickBooks Specialist - Script
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QB Online Bootcamp Quiz
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Payroll Made Easy Course - Script
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Bookkeeping Basics - The Double Entry Accounting
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Mini Quiz: PB
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Customer Journey & System Workflow - PB
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Approval
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Jobs a student can get after the course
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27
Professional Tax Preparer Certification Course
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Professional Tax Preparer - Overview
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The Professional Tax Preparer - Script
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AFSP - SCRIPT
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QUIZ - Certification Programs Overview - Professional Tax Preparer
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Professional Tax Preparer Certification Program
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PTP Key Points
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PTIN and EFIN
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Mini Quiz: PTP
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AFSP - Annual Filing Season Program
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Mini Quiz: PTP 2
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UACTax - Tax Preparation Software
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UAC Tax Software
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Mini Quiz: UAC Tax Software
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States with Special Requirements to Practice as a Professional Tax Preparer
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CTEC
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Selling EA
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Mini Quiz: Enrolled Agent (EA) Certification
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Customer Journey & System Workflow - PTP
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Approval
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Jobs a student can get after the course
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28
Profit & Growth Expert Certification Course
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Profit & Growth Expert - Overview
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The Profit & Growth Expert - Script
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Mini Quiz - Profit & Growth Expert - Overview
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PGE Key points
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Mini Quiz: PGE Key Points
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PK - Profit & Growth Expert Certification Course
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Why Advisory? The Highest Value Accounting Service
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Mini Quiz: Profit & Growth
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Customer Journey & System Workflow - PGE
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R2B
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Approval
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29
Universal CRM Lead and Client Accelerator
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Universal CRM Accelerator - Intro Video
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Universal CRM
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Mini Quiz: CRM 1
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Universal CRM Lead and Sales Accelerator Presentation
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Mini Quiz: CRM 2
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Universal Accounting CRM Accelerator - FREE WEBINAR with Chris Forsey
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CRM Live Sale - Tag Team - Aja and Clay
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Mini Quiz: CRM 3
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Universal CRM Accelerator PP
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CRM EMAIL
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Customer Journey & System Workflow - Universal CRM
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30
Success Coaching
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Success Coaching - Script
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Meet Robyn Mons
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Why Our Students NEED Success Coaching
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Mini Quiz: Success Coaching
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Success Coaching
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Mini Quiz: Success Coaching
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Your Academic Coach - Script
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Schedule their first session with Robyn.
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31
GROWCON
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GROWCON – The Ultimate Event for Accounting Professionals
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Key Points for Pitching GrowCon
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Mini Quiz: GROWCON
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GrowCon Orientation Scheduling
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GrowCon - Script
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🎥 GrowCon
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32
Enrollment After the Close
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Enrollment Processing - Overview
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Pricing Matrix - Finalizing the Terms of Enrollment
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Lesson Quiz - Student Enrollment Processing Overview
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Initiating and Finalizing the Student Enrollment Agreement Directly in the ZohoSign App - Silent Demo 4:30
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Schedule the Orientation Call with Robert Knecht and Your New Student
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Processing the Tuition Payment in iTransact
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Working Enrollment Process: Step-by-Step Guide
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Processing the Working Enrollment in ZOHO CRM
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Processing the Student Enrollment and Courses in Thinkific
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33
Art of Selling
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Art of Selling
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Mini Quiz: Art of Selling
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The Sales Champion's Sales Cycle
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Mini Quiz: Sales
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Sales skill
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Overcoming Objections
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Mini Quiz: Handling Student Objections
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7 Incremental Commitments That Assure Seamless Enrollment
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8 WORDS YOU DON’T WANT TO USE!
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Mini Quiz: Sales
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Cut to the Chase – Finding Your Best Sales Strategy
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34
Notes
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Daily Routines and Calling Priorities
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Why notes are important
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What should be in notes
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Recording and Responding
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NOTES - Sales Conversation and Activity Documentation
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Mini Quiz: Notes
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Additional Lead Sources
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Time Zones for Calling
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35
Accountrepreneur's Journey - The BIG PICTURE
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The Accountrepreneur's Journey - The Big Picture
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QUIZ - The Accountrepreneur's Journey - In Business FOR Yourself, but not by Yourself
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THE UNIVERSAL ACCOUNTREPRENEUR'S JOURNEY - The BIG Picture.
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Make Accountrepreneur Success a HIGH Priority: Hierarchy of Habits
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Mini Quiz: Accountrepeneur's Journey
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36
Ring Central
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Voicemail - Set up
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RC Extension and Click to dial
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How to use RingCentral
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RingCentral Training Guide
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Personal Voicemail Setup
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Call Handling & Directory Guide - Transfers
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How to Turn On RingCentral AI Notes During a Call
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SMS communication - Ring Central
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37
ZOHO CRM
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ZOHO CRM - Systems for Your Sales Success - Introduction to CRM Structure and List Management
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Working the leads 1-7, 8-14, 15-30
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Mini Quiz: ZOHO CRM
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ZOHO CRM EMAIL SET UP - GMAIL-ZOHO INTEGRATION
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Email Setup
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Strategies and Tactics to Manage Claimed Leads
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FOLLOW UP like a pro.
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👻 Getting ghosted?
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Zoho Sign Enrollment Forms
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How to Clone an email template
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38
Pricing Matrix
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Pricing Matrix Overview
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Pricing Matrix - Course Selection
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39
Live Call Reviews - How it REALLY Goes Down
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Aja - Ouesmane Diallo - PTP - 110821
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Review - Aja and Ouesmane Call - PTP PIF
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Aja-Francois Nahimana-PTP-PIF-111421
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Review - Aja-Francois Nahimana Call - PTP-PIF
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Scott-Macyerlin Guzman-DocuSign Process 111221
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Aja - FirstCall - Courtney Vidrine
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Aja - Closing Call - Courtney Vidrine
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Scott - Sale - Margia Perez
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Aja, Clay Tag Team for $11,400 UBB/AC Enrollment
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Aja - Amy Enright 09-07.22
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Matt & Mohammad
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Carl - Aime Murenzi
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Aja - Conico Gray
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Matt - First Call Jenelle Cooper
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Matt - Closing Call Jenelle Cooper
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Aja - Darwin Brown
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Gary - Ebony Calhoun
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Aje - Emily Lapoint
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Debbie King - Justin White 081624
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40
Strategic Selling
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Introduction to Strategic Selling
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You Need More Yeses
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First Impressions Matter
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Positioning Matters - You Are The Expert
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Understanding the Decision Making Process
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The 4 Customer Types
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Understanding Yourself & Others
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Trust - Connecting with others
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Losing the Sale
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Going Beyond Selling To Those Like You
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Every YES has a Dollar Value, Every NO a Cost
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A Recap & Overview
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Time to do YOUR B.A.N.K assessment
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Introduction to B.A.N.K - Blueprint Types
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The Action Type Individual
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Contrasting Blueprint & Action Types
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The Nurturing Personality
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